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Breaking news from Cupertino. We’ll give you the latest from Apple headquarters and decipher fact from fiction from the rumor mill.

AAPL company Apple Park

AAPL is a California-based computer company that became the most successful smartphone company in the world.

AAPL defined by Apple

Here’s how Apple defines itself:

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV. Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

Key AAPL history

From Apple I to iMac

Apple was founded in 1976 by Steve Jobs (Steve), Steve Wozniak (Woz), and (briefly) Ronald Wayne as a business partnership: Apple Computer Company. The following year it became Apple Computer, Inc. The company’s first product was the Apple I, a personal computer hand-built by Woz and sold in part-completed kit form. The Apple II and Apple III followed.

The modern Apple as we know it today began in 1983, with the launch of the first personal computer with a graphical user interface, the Lisa. Way too expensive to succeed, it was replaced by the Macintosh in 1984, launched with the single showing of a Ridley Scott commercial during the Super Bowl. The Macintosh transformed the world’s understanding of what a computer was, and would eventually lead to Microsoft adopting the GUI approach.

Steve Jobs and then Apple-CEO John Scully fell out in 1985, when Steve wanted to focus on the Macintosh while Scully wanted to put more attention on the Apple II, which was still selling well. That led to Steve being forced out of the company and going off to form NeXT.

Apple focused on selling Macintosh models at the highest possible margins, but would eventually fall foul of a mix of unsustainable pricing in the face of competition from Windows machines, and an overly complex product lineup. By 1996, the company was in trouble, and in 1997 Steve was brought back, along with the NeXT operating system, which would eventually form the basis of Mac OS X.

Steve simplified the Mac lineup and had industrial designer Jony Ive work on a whole new look for a consumer desktop Mac, the colorful iMac. The iMac, like the original Macintosh, again changed the world’s understanding of what a computer was, and who should want one.

From Apple Computer, Inc. to Apple, Inc.

In 2001, Apple launched the iPod. Although this wasn’t the first mp3 player, it was massively better than anything on the market at the time, and succeeded in turning a geeky piece of technology into a consumer electronics product with mass-market appeal.

The success of the iPod paved the way into other mobile devices. Apple was working on what would eventually become the iPad, when Steve realized that this was the basis of a smartphone. He diverted the team’s work into this, to launch the iPhone in 2007. The iPad launched later, in 2010.

The iPhone was yet another transformational product. While most other smartphones of the time were clunky devices with a keyboard and stylus, the iPhone was a sleek-looking device operated with a finger, and so simple that no user guide was needed. It was with the launch of the iPhone that Apple Computer, Inc. was renamed to Apple, Inc.

From Intel to Apple Silicon

While the iPhone, iPad, Apple Watch, and more are made with Apple-designed processors, the Mac lineup has historically relied on third-party companies for its CPUs. Over the years, Macs progressed from Motorola 680000 series chips through PowerPC to Intel.

In 2020, Apple began a two-year transition to the final stage in that journey, with Macs too finally getting Apple-designed chips. The first such is the M1 chip, used in the latest Mac mini, MacBook Air, and 13-inch MacBook Pro. Other Apple Silicon Macs followed.

AAPL today

Apple is one of the largest companies in the world. It was the first publicly traded company to hit a trillion-dollar valuation in 2018, $2 trillion in 2020, and $3T in 2022.

The company’s product lineup includes five different Mac families (MacBook Air, MacBook Pro, iMac, Mac Pro, and Mac mini); four iPad ranges (iPad mini, iPad, iPad Air, iPad Pro); four iPhone 12 models (12, 12 mini, 12 Pro, 12 Pro Max); three main Apple Watch models (SE, Series 3, Series 6); as well as other products, including Apple TV, AirPods, and HomePod mini.

In addition to hardware sales, Apple derives a growing proportion of its income from Services, including the App Store, iCloud, Apple Music, and Apple Pay.

Apple Store workers illegally fired for union activities, claims NLRB filing

Apple Store workers illegally fired | Kansas City store

A union has alleged that five Apple Store workers were illegally fired, in retaliation for their union-related activities. Formal charges have been filed with the National Labor Relations Board (NLRB) – which are in addition to those already filed against Apple for other forms of union-busting.

The Communications Workers of America says that while the official reasons for the firing were attendance-related, this was simply a pretext. In one example, a union activist was subjected to disciplinary proceedings for being an average of one minute late on three occasions …

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iPhone 15 display problems lead Apple to drop BOE for now

iPhone 15 display | Exclusive renders

Chinese manufacturer BOE has reportedly been unable to fix the issues it had in making the iPhone 15 display, with Apple pulling orders from the company for now.

The problem concerns the Dynamic Island cutout for the front camera and Face ID tech, and is a setback to Apple’s plan to reduce its dependence on Samsung

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Tim Cook heads to China to partake in state-sponsored business summit, visits Apple retail store

Apple CEO Tim Cook is in China this weekend, paying a visit to a local Apple Store and attending a state-sponsored “China business summit.” As reported by Bloomberg, Cook is one of very few US executives set to attend the conference, “underscoring the growing delicacy of doing business in China in the current geopolitical climate.”

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iOS 16.4 allows health authorities to end their support for Apple’s COVID-19 Exposure Notifications feature

Back in 2020, Apple and Google teamed up to launch the Exposure Notifications API for COVID-19 contact tracing. The feature aimed to alert you to potential COVID-19 exposures, allowing you to get a test and isolate yourself if necessary.

Three years later, Apple is now giving health agencies the ability to sunset their adoption of the Exposure Notifications API.

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Apple pushes for labor reform in India, wants ‘working hours, flexibility on par with China’

Apple India

Earlier this month, a report revealed that Apple and Foxconn had successfully lobbied for more relaxed labor laws in the Indian state of Karnataka.

The companies, however, aren’t stopping there, as Bloomberg now reports that Apple and its supply chain partners are now pushing for labor reform in India’s southern state of Tamil Nadu.

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Microsoft planning to offer its own Xbox app store on iPhone as soon as next year

Microsoft is already hard at work preparing for a world in which Apple is forced to allow third-party app stores on iPhone. In an interview with the Financial Times, Microsoft Gaming head Phil Spencer said that the company wants to be “in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play.”

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Apple shareholder meeting: investors approve Tim Cook’s $50 million pay cut, more

Apple predicts ‘substantial’ drop in Mac revenue for holiday quarter, slower growth

Apple today held its previously scheduled annual shareholder meeting, which seemingly went off without any drama. As recapped by Bloomberg, Apple investors “reelected its board, approved its compensation plan and opposed the shareholder proposals that the company opposed.” This effectively gives Apple a “clean sweep.”

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Report explores ‘tech’s unhappiest marriage’ between Apple and Samsung; failed iPhone X with microLED display

samsung folding iPhone sales

As Apple works towards developing its own screen technology for future products, a new report from The Information today explores the inner workings of the company’s relationship with Samsung. The report describes the relationship between Samsung and Apple as “tech’s unhappiest marriage” and includes numerous different anecdotes about the two companies.

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